Digital & Experience

Technology

Standard Proxy advises technology-enabled agencies and specialist services businesses operating across marketing, experience, data, and digital transformation.

Sector Dynamics

Technology has become increasingly embedded across the agency ecosystem, from platforms and data to automation, AI, martech, and specialist implementation. The most differentiated businesses combine technical capability with domain expertise and a clear role within the client’s broader commercial agenda.

M&A Perspectives

Technology-enabled capabilities can expand the strategic relevance, recurring revenue potential, and technical depth of broader agency and consulting platforms. Transaction interest often reflects proprietary expertise, specialist talent, client integration, and the scalability of the operating model.

Focus Areas

Martech

Data & Analytics

AI & Automation

Technology Services

Technical depth, scalable capabilities, and increasing integration across the marketing stack continue to make Technology an important part of the agency M&A landscape.

Focus Areas

Martech

Data & Analytics

AI & Automation

Technology Services

Focus Areas

Martech

Data & Analytics

AI & Automation

Technology Services

Technical depth, scalable capabilities, and increasing integration across the marketing stack continue to make Technology an important part of the agency M&A landscape.

Related sectors

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Production

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Specialist advice for the agency landscape

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Specialist advice for the agency landscape

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Specialist advice for the
agency landscape